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【标题】No Immunity for the Media Business
【摘要】Shrinking ad budgets and a weakened economic outlook will take a dramatic toll on all sectors of the media business in 2008 and 2009 — including the fast-growing digital sector, according to a series of revised ad forecasts released Tuesday.Goldman Sachs projected that weak local and national ad markets will create a scenario in 2009 similar to the downturn experienced in 2001 — the steepest on record. The firm projected that broadcast networks will suffer a 5% decline in ad revenues, excluding... (04-13 17:33)
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