Marketing Playbook

Back in March, I gave a talk entitled “5 Rules for Marketing in a New Media World”
at the Economist Branding Summit in Shanghai. It was how to cope, as a marketer, with all growing choices and com...

As marketing people we have often emphasized the power of proof. As venture capitalists, one of our jobs is assessing the value of companies that do not have a public market (and hopefully also max...

I love SFBags or Waterfield Design. They have the best most versitile laptop computer bags.
I also love some things they do in their site. Especially the build-your-own section. They ask you a bun...

Really excited to be speaking at the Economist's Third China Branding Roundtable: Standing out in a crowd. It's at the Pudong Shangri-La, Shanghai on Tuesday March 28th 2006 - Wednesday March 29th...

Once again simplicity is shown to be both so powerful and so easy to stray from.
By now many of you have seen the recent spoof video that shows how Microsoft would transform the simple, powerful, ...

We just announced a new fund in China. It is called Qiming. It is a partnership with Ignition and some terrific, seasoned China investors: Duane Kuang, Gary Rieshel and Ed Zhou. We could not be mo...

"If you can't describe your job in one sentence, you are either a nuclear physicist or your job shouldn't exist."
Recently read a great article in the FT by Lucy Kellaway, entitled "Waffle and wast...

Despite all our commentary about how questionable the impact of big ad dollars might be, I have to admit commercials can still be a a heck of a lot of fun to watch. We loved the Big Ad.
We recent...

"NEWS is what someone wants to suppress. Everything else is advertising.”
- Reuven Frank, former head of NBC news
The Economist has a very interesting survey of the PR industry. You should take a...

Paul Wang really is amazing. Another approach he outlines takes his simple segmentation a step further. In How to Manage Customers he first outlines a segmentation approach based on lifetime value ...