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Marketing Profs - Concepts, Strategies, Articles and Commentaries
Title:Staying Up in a Down Economy: Eight Marketing-Strategy Tips from Best Buy and Wipro CMOs
Summary:Leading companies do not subscribe to the notion that marketing is a discretionary expense. They kno... (11/18/2008 10:12:05 PM)
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Recent contents of "Marketing Profs - Concepts, Strategies, Articles and Commentaries"

Staying Up in a Down Economy: Eight Marketing-Strategy Tips from Best Buy and Wipro CMOs 5 days ago Read More http://www.marketingprofs.com/8/staying-up-in-down-economy-marketing-strategy-cmos-wipro-best-buy-young.asp
Leading companies do not subscribe to the notion that marketing is a discretionary expense. They know that there is business opportunity during economic downturns, and marketing can lead the way.
Three Key Tips to Minimize Email-List Churn 5 days ago Read More http://www.marketingprofs.com/8/three-tips-minimizing-email-list-churn-mcdonald.asp
It's a fact of list life: You're always going to lose a chunk of your email list to bounces, unsubscribes, and spam complaints. In the past, you might have just shrugged off this loss—typically 30 ...
Warning to Direct Marketers: Asking These Questions Will Kill Your Conversions 5 days ago Read More http://www.marketingprofs.com/8/warning-direct-marketers-these-questions-kill-conversions-densa.asp
Can asking a question in an ad increase sales? Some will argue vehemently that the use of a question is a non-starter, a pre-ordained copywriting disaster.
Craig Huey, founder and president of the ...
Seven Ways to Woo the 'Aspirational' Luxury Customer 5 days ago Read More http://www.marketingprofs.com/8/seven-ways-to-woo-aspirational-luxury-customers-hader.asp
Ongoing economic uncertainty has made aspirational luxury customers more selective about what they purchase than ever.
"Aspirationals" are aggressively prioritizing discretionary spending, purchasi...
Measuring Social Marketing and Media 12 days ago Read More http://www.marketingprofs.com/8/measure-social-media-marketing-patterson.asp
The more quantitatively you can measure your social media, the better. And the closer those measurements are to business outcomes, even better. How rapidly people in the network engage with you and...
Going Green: Moving Printed Newsletters, Statements, and Promotions to Email 12 days ago Read More http://www.marketingprofs.com/8/going-green-moving-printed-newsletters-statements-to-email-lovejoy.asp
In this day and age, one could say that green is the new black. More than ever, consumers are engaged in environmentally sound practices. And companies can easily leverage this "green" trend to not...
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During the 12 years that Christa Carone has been with Xerox, the company has been on quite a roller-coaster ride, having gone through significant challenges back in 1999 through 2001/2002, when the...
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New media and technology have inherently changed the way the newest generations experience the world: how they learn, live, play, and communicate.
So what's this mean for marketers, specifically, ...
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Whenever I can, I include telemarketing as part of a comprehensive lead-generation program. When it comes to setting sales appointments, populating a database with decision-maker names, or filling ...
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