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SEO Book.com -
Title:The eBay Syndrome
Summary:eBay has recently seen a sharp drop in traffic as they cut their affiliate stream and Google ad spen... (12/1/2008 5:35:59 AM)
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Recent contents of "SEO Book.com -"

The eBay Syndrome 1 days ago Read More http://www.seobook.com/ebay-syndrome
eBay has recently seen a sharp drop in traffic as they cut their affiliate stream and Google ad spend.
When you are a default category leader you no longer compete against others in your category....
You Can't Handle the Truth 1 days ago Read More http://www.seobook.com/you-cant-handle-truth
"All Truth passes through Three Stages: First, it is Ridiculed...
Second, it is Violently Opposed...
Third, it is Accepted as being Self-Evident."
- Arthur Schopenhauer (1778-1860)
As an entrepren...
Google Launches a Sweet Competitive Research & Keyword Research Tool 2 days ago Read More http://www.seobook.com/google-launches-sweet-competitive-research-keyword-research-tool
The Inside AdWords blog announced the beta launch of Google's Search-based Keyword Tool. To some degree the tool is a Compete.com knock off, but with a number of exceptions
this tool is free
Google...
Link Goodies 2 days ago Read More http://www.seobook.com/link-goodies
Here are some interesting links of note.
Danny Sullivan whinges about all the flavors of spam killing the utility of the web.
John Andrews on the absurdity of calling affiliate links spam.
Slightly...
Baking SEO Into The Company Workflow & Culture 6 days ago Read More http://www.seobook.com/baking-seo-workflow

There is a big difference between working on your own sites, and working on sites that belong to others.
When you work on your own sites, you can execute changes quickly, and you don't need to co...
Marketing Lessons from Google 7 days ago Read More http://www.seobook.com/marketing-lessons-google

Under-monetize to buy mindshare. (almost every category Google is in)
Offer a free version to make sure everyone who may want to has a chance to experience your product and/or service. (almost eve...
Did Google Win the War on Paid Links? 7 days ago Read More http://www.seobook.com/did-google-win-war-paid-links
Jim Boykin recently claimed to have kicked the paid links habit:
So, the best thing for my company to do, if we want to stay out of the fire, is to make sure that We Build Pages adheres to the Goog...
SEO Sales Process: Overcoming Common SEO Objections 8 days ago Read More http://www.seobook.com/seo-sales-process-overcoming-common-seo-objections

When you're pitching for SEO business, what objections do you hear most often?
Knowing what objections to expect, and how to handle them will help you win business. Here are nine common objections...
Interview of Greg Jarboe on PR, SEO, Video Optimization, and the Chicago SES Conference 10 days ago Read More http://www.seobook.com/interview-greg-jarboe-pr-seo-video-optimization-and-chicago-ses-conference
I met Greg Jarboe at my very first SEO conference about 5 years ago and have chatted with him many times over the years. Recently we conducted an interview via email.
You are speaking at Chicago S...
Google Outsourcing Their Search Algo.....To You! 10 days ago Read More http://www.seobook.com/google-outsourcing-their-search-algo-you
Not really. But kinda.
Google have announced the release of SearchWiki, a way for you to customize search by re-ranking, deleting, adding, and commenting on search results. Don't like a result? Yo...