Web Ink Now

More and more, people tell me things like this: "David, I've tried everything. I've explained why I want to create information online to spread my company's ideas. I've done a top ten list on what ...

Regular readers of this blog know that one of the things that I discuss regularly is the big issue we all struggle with: How to convince the bosses, management, boards, sales teams, and other peopl...

On Monday I posted on something I’ve been thinking about for a long time: The New Rules of Marketing & PR also apply to the job search. In my post Downsized? Fired? Here are the new rules of findin...

Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired.
It seems like every day I learn of another person who is on the job market. Usually that's because when they need a job, ...

During my keynote presentation kicking off the Inbound Marketing Summit, Brian Halligan, HubSpot CEO asked me "the ultimate question."
A version of this question is asked at almost every one of the...

I wanted to make a few observations about why Obama was elected to be the 44th President of the United States.
This is a marketing blog, not a political blog. These are not political observations,...

I'm a fan of writing down social media policies so everyone in an organization knows that participating in blogs, forums, chat rooms, and other social media sites is encouraged.
My recommendations...

Last week, in partnership with Del Breckenfeld, author of The Cool Factor: Building Your Brands Image through Partnership Marketing, I announced a challenge on my blog: Define "cool" in two senten...

"What is cool?" Del Breckenfeld asks in his new book The Cool Factor: Building Your Brands Image through Partnership Marketing. "It's difficult to identify, impossible to measure, and usually appea...

I've been enjoying Twitter and (so far) have managed not to become obsessed. I'll tweet a few times a day and check out others now and then throughout the week.
As you probably know, people use Tw...