提醒:Directional influence and the Obama question 2011年04月09日

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【标题】Directional influence and the Obama question
【摘要】A few days ago I read an interesting post by Auren Hoffman on homophily – the phenomenon of being affected by one's friends and close associates. Intuitively this makes sense – we all make decisions influenced by those around us.But there’s an important distinction to make between the existence of influence and its direction. What I mean is this: you might be influenced in the purchase of a new digital camera by a friend who has bought one recently. But are you more or less likely to buy the sam... (04-09 10:33)
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