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The Retail Advertising, Marketing and Promotions Blog
Title:Behavioral Targeting and Customer Segmentation
Summary: Our focus today is on behavioral targeting and how to tie it into customer segmentation.First, an academic study from the Stanford Graduate... (7/4/2008 9:38:00 PM)
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Recent contents of "The Retail Advertising, Marketing and Promotions Blog"

Behavioral Targeting and Customer Segmentation 1 days ago Original link http://retailamp.com/2008/07/04/customer-behavior-segmentation-online-ad-targeting.aspx

Our focus today is on behavioral targeting and how to tie it into customer segmentation.First, an academic study from the Stanford Graduate School of Business which shows that while exposure to ce...
Avoiding the Shopper-Marketing Pitfalls 2 days ago Original link http://retailamp.com/2008/07/03/shopper-marketing-stores-retailers-manufacturers.aspx

A PMA study (covered extensively in Promo, AdWeek and MarketingDaily) shows that more than 60% of those surveyed are currently practicing shopper marketing, focused solely on the point of purchase...
Retailers Try New Online Marketing Approaches 4 days ago Original link http://retailamp.com/2008/07/02/online-marketing-strategy-and-tactics.aspx

A Shop.org/Forrester report (covered by AdAge, the Center for Media Research, StorefrontBacktalk and On Media) suggests that as the online channel matures and in order to stay viable during the di...
The New Conversion Tool: Triggered E-Mails 4 days ago Original link http://retailamp.com/2008/07/01/triggered-emails-consumer-conversion.aspx

A bunch of articles, all of them from the always dependable Multi-Channel Merchant site, have recently covered the Five Ws (and one H) of Triggered E-Mails - Why send them? Who to send them to? Wh...
Personalized Marketing Lags Potential 5 days ago Original link http://retailamp.com/2008/06/23/personalized-marketing-communications-retail-shopping.aspx

The CMO Council recently issued a report called "The Power of Personalization" (covered by RetailWire, BrandWeek, Direct, MarketingDaily and the Center for Media Research). The study showed that m...
Retail AMP Word Cloud 5 days ago Original link http://retailamp.com/2008/06/23/retail-advertising-marketing-promotions-blog-word-cloud.aspx

A special treat for today - Wordle is a cool little app that lets you generate "word clouds" from text that you provide. It creates an initial version based on word frequency which you can then tw...
Marketing Storytelling Pays Dividends 9 days ago Original link http://retailamp.com/2008/07/10/marketing-advertising-storytelling.aspx

With consumers ignoring more and more sales messages, marketers must consider moving from interruption-based overt advertising to storytelling in order to differentiate themselves. The Chief Marke...
How to Market Products That Are No Longer Popular 10 days ago Original link http://retailamp.com/2008/06/30/marketing-non-popular-products.aspx
A Knowledge@Wharton
article discusses products that over time have become difficult to
sell. In order to get things going or at least restarted, they require
that extra creative push and understand...
Rewards Don’t Buy Loyalty 11 days ago Original link http://retailamp.com/2008/06/25/brands-benefit-from-rewards-loyalty-programs.aspx

The premise of a recent white paper from Allegiance (covered by Promo) is that while reward programs may drive some repeat business, developing truly loyal customers requires much more than specia...
Integrated Marketing Top Issue On Marketers' Minds 12 days ago Original link http://retailamp.com/2008/06/25/integrated-marketing-top-issue-on-marketer

According to research by the Association of National
Advertisers (covered by the Center for Media Research and MediaDailyNews) "companies are
clearly moving to rein in dispersed marketing organiza...
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