Edelman Digital

According to ComScore, Orkut had 15.2 million unique visitors last April and according to the Brazilian news portal IDG Now! it lost 34% of its audience in Latin America when compared to 23.3 milli...

I'm visiting the states this week, in part to attend Edelman's 2008 New Media Academic Summit. While I'm spending my day listening, we've got a great team live-blogging the event. Don't miss it. We...

This is my first post on Authenticities, so I might as well go out on a limb and be totally honest: I, like my friends Francios and Max, am bothered by most “social media marketing.” I agree with F...

As many who know me have heard by now, I harbor a somewhat strong dislike for marketing books. This aversion started around 1995, when I was first exposed to the genre, and has only softened occasi...

AS MODERN JOURNALISM LAY near death, with its entertainment-driven news, pomp and punditry, Tim Russert was its life support. Now, with Russert gone, we can only wonder how long journalism can go o...

Hitwise reports that UK traffic to blogs is on the rise.
That point of quantitative insight is supported by my own discussions with bloggers and figures from the business and political worlds, all ...

OK, last sunday my favorite German poet died, so I am reading some of his books and lyrics right now. But besides that I have to admit that the most influencial book for my business and working lif...

My reputation as a geek was cemented long before the Web was in vogue or even on most people’s radar.
I used “Archie” to wire my news reports from the field via a pay telephone and a clunky “modem...

I was inspired by my dear friend Juliano Spyer to read “Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart”, by Ian Ayres, Professor of Law and Management at Yale University.
With...

Note this is the first in a series of posts this month on recommended books.
Whenever I give a speech I usually start with an admission - I have the best job in the world (for real). Every day whe...