Advertising Age - American Demographics

LOS ANGELES (AdAge.com) -- Warren Buffett this decade became the nation's No. 1 manufacturer of mobile homes -- or, as the industry prefers to call them, manufactured housing -- by acquiring Clayto...

LOS ANGELES (AdAge.com) -- Consumer spending keeps surging as the rich keep splurging. Consumer spending on goods and services last year jumped 6.9%, according to Bureau of Economic Analysis data. ...

LOS ANGELES (AdAge.com) -- It's time to rediscover the true meaning of Christmas: shopping. So how do consumers decide what to buy? In a survey by GfK Roper Consulting, 83% of adults cited past exp...

NEW YORK (AdAge.com) -- Hot on the heels of its much-publicized acquisition of "Project Runway," Lifetime made the first move Monday with an upfront presentation to members of the press in New York...

NEW YORK (AdAge.com) -- What has radio done for you lately? That's a question radio programmers and ad sellers alike have been asking consumers and ad buyers in recent years, as radio's share of th...

NEW YORK (AdAge.com) -- The success of "Mad Men" on Rainbow Media's AMC seems to have whetted the industry's appetite for stories about chasing after the big account, spit-balling creative concepts...

NEW YORK (AdAge.com) -- Noticed more ads before midnight on David Letterman's late-night show? That's you, the viewer, feeling the effects of the new way that the networks and their advertisers are...

MINNEAPOLIS (AdAge.com) -- Comebacks and givebacks backed up many of the prime-time programs in this week's Top 10.

NEW YORK (AdAge.com) -- The CW network really needs to succeed in tempting viewers back to watch the first new episodes of its flagship program "Gossip Girl." To that end, ads, online video promoti...

WASHINGTON (AdAge.com) -- More than 100 college presidents and athletic directors are urging NCAA President Myles Brand to re-examine the presence of alcohol ads on broadcasts of games, suggesting ...