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提醒:MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
【标题】Marketing Leader’s Perspective: No cogs allowed in social media and content marketing
【摘要】if you lead a team of marketers, you likely have a creative bunch. people who, ideally, have a lot of passion about what they do – the key ingredient for successful social media and content marketing.but that natural passion can easily get buried under layers of indiscernible corporate fiat. so how do you help your team break free of the stultifying grind that makes the average enterprise run? how do you make sure they don’t just feel like a cog in the wheel mindlessly hewing to corporate poli... (04-09 10:55)