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提醒：IDasia.org | Industrial Design Asia » Design Articles
【标题】Jacquelyn A. Ottman - Beyond New and Improved: New Frontiers of Design Innovation
【摘要】Ten years ago, as the U.S. economy headed into the thick of global competition, differentiation became the competitive watchword. I warned then that “new and improved” wouldn’t do. That’s even truer today. As I write, European and Japanese environmental policy initiatives with names like WEEE, REACH and HARL are upping the competitive ante. What may change the game even more is China positioning itself to become a product-development powerhouse. Given the country’s newfound interest in developin... (04-14 03:05)
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