提醒:Planned Parenthood's Unplanned Branding Bonanza 2012年02月04日

来自: Fast Company
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提醒:Fast Company
【标题】Planned Parenthood's Unplanned Branding Bonanza
【摘要】the fact that the beloved charity that owns the pink ribbon decided to pull its financial support of planned parenthood (a decision that was reversed three days later) in the end will help the planned parenthood brand even more than it damages the brand of susan g. komen for the cure, a nonprofit to which some 200 organizations like ford, major league baseball, and bofa connect. here are the four key ways planned parenthood benefits: positive pr. the decision provided enormous publicity about p... (02-04 12:13)
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