john cass, a marketer, writes about pr, marketing, social media, web 2.0 and the internet
PR Strategies In A Recession 3 days ago Read More
Instead of describing the problems associated with the
recession, try explaining what you are doing to succeed despite or because of
the recession.
Falling stock prices, unemployment, bankruptcy, a...
Triaging Response In Social Media 13 days ago Read More
I wrote an article about Six Processes In Corporate Social Media Management in May, I was thinking tonight about more details related to two of the processes, monitoring, and response.
Monitoring ...
Berkman Databases For Social Media Law 15 days ago Read More
The Citizen Media Law Project is an online project run by the Berkman Center for Internet & Society and funded by the John S. and James L. Knight Foundation.
The project features a database of case...
Looking For More Lawyers In Social Media 16 days ago Read More
Just came across Phil Gordon's blog, Phil is an attorney who counsel's clients on employment law and social media. However, I cannot add him to my list of attorney's have argued a case involving so...
Social Media Monitoring Questions 17 days ago Read More
I was thinking about some questions I'd like to ask companies about their media monitoring of social media, here’s the list:
What tools do you use?
What do you monitor?
How do you use the informa...
Cross Pollination Of Social Media Ideas 19 days ago Read More
The Society for New Communications Research held their annual research symposium here in Boston this week. I attended the board meeting and reception for board members and research fellows. I am a ...
Leaving Forrester Research 21 days ago Read More
I've resigned from Forrester Research, and I am now looking for a new job. I very much enjoyed working with a number of people at the company, and I thought the research that the company produced w...