ad:tech blog

Not that a few won't end up atop Rock Bottom at the end of the night anyway but it's nice to know that, for the first time in, like, forever, there will be a party at the Chicago ad:tech...

Whoa. Weren't we all just in Miami getting our interactive (and, um, other things) on at ad:tech? Indeed we were but now it's time for the Chicago version of ad:tech. OK, OK, so it's not hot, sunny...

I was in the hallway late yesterday, typing between sessions and recharging my computer at one of ad:tech's precious outlets, when a shadow fell across my monitor. It was Paige Dzenis of Brand Infi...

Here's a taste of what I heard at ad:tech Miami's The State of Search in Latin America.

The ad:tech conference in Miami this week provided some great insights on U.S. Hispanic acculturation. Felipe Korzenny, Professor of Hispanic Marketing at Florida State University, John Gallegos, C...

With an 80's theme - because, well it's supposed to be cool or something - Terra hosted a party at the Dream Nightclub in Miami on the second night of ad:tech Miami. It was crowded and everyone was...

In every panel, there always seems to be one person who dominates the conversation, mentioning great ideas that the rest expand on. At "The Modern Agency" seminar, that person was John Santiago, Co...

Best way to kick off a discussion about cutting edge creative? Play YouTube's "dramatic chipmunk" clip--which is exactly what Luis Miguel Messianu, Chief Creative Officer with Alma DDB did to prove...

In the session entitled Brand Nation: Leading US Marketers Discuss Best Practices moderated by Real Branding Senior VP Susan MacDermid with panelists P&G Director of Interactive Innovations Ted McC...

Each ad:tech Miami session I've seen follows the same painful format: a moderator introduces himself, then steps aside as each panelist gives a mini-presentation.